What are coupons & why should you use them?

Coupons have been around for decades now, but few of us actually know how to use them, think that they’re something for old people or poor people. BUT! While it may be true that old people and people with limited means use them, middle class people use them too to help them save money and spend it on other things. Or, they’ve been inspired by a certain TV-show on TLC.

Have you watched Extreme Couponing on TLC or on the internet and now you want to do that for yourself, but don’t know where to begin? Well, look no further – this is The Poor Man’s Guide to the Galaxy’s very own “Couponing 101” crash course, which will teach you the foundations of couponing. Not extreme couponing like you see on the telly, but everyday couponing that will reduce your grocery bill by at least 40% every week – reasonable and responsible couponing! If you want to use these skills like the ladies (and gentlemen) of the TV show, go for it – just remember to not clear the shelves while you’re at it.

A coupon is a piece of paper (or a piece of data on you mobile) that has a specific value of a certain product or a range of products from a manufacturer, all specified on the coupon itself. Let’s say that you have a coupon worth 1£ off Pixie washing up liquid Platinum and the bottle costs 2.50£. That means that you get a 1£ rebate if you have the coupon scanned by the cashier at the checkout. The bottle will, after the coupon is applied, cost you £1.50 instead. However: you can’t cash in the coupon all by itself without purchasing the product that it’s valid on, as it holds no value without the product. It’s like a gift card, you can use it in the shop, but not exchange it for hard cash. Every coupon has a different value and ranges anywhere from 20p and up to about 1£. Those are the regular coupons and anything beyond that is called “high value coupons” because of their higher value. The high value ones are rarer and don’t get distributed as often as the lower valued ones. Coupons are also often called vouchers in the U.K.

These days you can find coupons of off anything, basically, from milk to microwaves and the sky’s the limit on the types of coupons that are out there. But why should you be using them on your groceries? Most people I meet say that it just doesn’t pay to clip, look for, print and use the coupons – they don’t save anything, or a minimal amount! Well, then you’re using them wrong. It’s like with anything, you need to educate yourself on how to use this to your advantage, which the vast majority don’t do. But, with the easy steps that I’m going to show you in this educational series you can save at least 40-50% on your grocery bill, without even feeling like it’s a lot of work. Honestly, who wouldn’t like to spend less for more? This doesn’t even mean that you have to compromise on what you normally eat, it just means a bit more planning but other than that – nothing changes. You can even use vouchers to save on other things that groceries; travel, holiday, everyday things like coffee (or covfefe…), going to the cinema, fast food etc. You can live a full life, with more savings to spend on other things; paying of your mortgage at a higher rate, pay your debts faster, student loans can be memory much faster and you can start building a savings account for your retirement or unexpected costs.


According to my calculations I’ve saved about 1200£ since I started using coupons 3 years ago; that’s 400£/year! And you could do even better!